Roxy was born in the water; initially a swimwear line, it debuted in 1990 to immediate success. 1992 saw continued expansion of the brand with new denim, sport lines and snow lines. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed. The girls Roxy range always combines fun with function, whether she's hitting the beach or the slopes.